MEMBERSHIP KITS
1. Introduction to Membership Kit
2. Membership Drive Letter PDF
3. Memorandum of Agreement PDF for Local Coalitions
4. Petition PDF
5. Sample press release for membership drive
6. Sample PSA
7. Membership Drive Activities
8. Organizational Support Resolution PDF
Introduction to Membership Kit
The C.A.F.E. Iowa CAN Membership Drive Kit has been developed for your local C.A.F.E. coalition to provide you with all the materials and references you will need to implement a successful membership campaign in your community. The Kits are available by contacting britterruback@cleanairforeveryone.org.
The materials provided are there to assist you in increasing your coalition members. Please do not hesitate to contact Advocacy Strategies or a C.A.F.E IOWA SWATT member to help you implement any part of your campaign or to help your coalition get the ball rolling.
This kit contains a number of sample materials that can be used at the discretion of your coalition to assist in your membership drive planning: The membership kit incorporates a broad range of strategy and the materials your coalition will need to carry these out.
Calendar – In addition to the health fairs, county fairs, and presentations at businesses, set a specific time of the year to conduct a membership drive, make copies of materials as necessary and keep everyone up to date with the goals and the number of recruits reached each week. This tool will help you keep track of the activities and events you will be participating in.
C.A.F.E. Iowa CAN Membership Recruitment Brochure – This quick and easy read will be of great benefit to make a quick pitch when you are out working to get folks signed up. There is an easy tear off form for donations or volunteering. This is also a tool that you can leave at different places in your community that people can pick up.
Media Materials – get the word out. We have included sample letters to the editor, PSAs, a sample news release and a list of media hints and tips to help out in preparing a strategy for working with the media.
Membership Drive Ideas – Not sure how to get started or where to find anyone that might join C.A.F.E. Iowa CAN, we have included a list of possible ideas to get your group going and achieving the success they are capable of.
Sample Membership Letter – Don’t be afraid
to reach out to your friends and family or other organizations. We have
included a sample letter that you can email, fax or snail mail to put out
your request.
Thank you for your interest in saving lives, start now by joining today.
Good luck and let us know how we can help.
| Eileen Fisher President C.A.F.E. IOWA CAN 319.338.1494 |
Gerri Bugg Vice President C.A.F.E. IOWA CAN 515.232.7986 |
Sample Press Release for Membership Drive
FOR IMMEDIATE RELEASE
DATE:
For More Information Contact:
{{Name of Local Person
Title
Phone Number(s) & EMAIL}}
(NAME) C.A.F.E Kicks Off Annual Membership Drive
{CITY}- C.A.F.E. (NAME) is participating in a statewide membership drive for C.A.F.E. Iowa CAN (Clean Air for Everyone Iowa Citizens Action Network), a statewide organization dedicated to bringing tobacco control back to Iowa’s communities and protecting the health of the people in our community. Over 500 Iowans die each year of exposure to secondhand smoke. They are a part of the 53,000 nonsmoking Americans who die each year from diseases related to secondhand smoke. (NAME) is committed to educating our community about the dangers of secondhand smoke as well as restoring local control to communities across the state.
(NAME) will be in the community during the month of August inviting the residents of (county/city) to join our efforts. “Our goal is to recruit (XXX#) people from our community who want to breathe clean air and reduce the death and disease caused by tobacco. This is an issue that everyone can support. It is about protecting our own health and the people we love.
(NAME) is one of many communities across the state asking fellow Iowans to join the fight for clean air in our community. This is a statewide effort to bring awareness to the dangers of secondhand smoke while engaging everyday citizens in the legislative battle we will face during the 2007 legislative session.
“According to the 2004 Adult Tobacco Survey, 88 percent of Iowans support regulating smoking in public places. This survey was conducted by the Gallup Organization and published by the Iowa Department of Public Health Division of Tobacco Use Prevention and Control,” said (name of coalition member and their title). “It is clear to me that the public supports this effort, now we just need them to join C.A.F.E. IOWA CAN to show their support and help us win this legislative battle.”
C.A.F.E. Iowa CAN, is a statewide coalition of tobacco control advocates, public health professionals, and Iowans concerned about protecting Iowans from secondhand smoke. Our mission is to restore local tobacco control to Iowa communities to protect the health of Iowans by passing tobacco free environment policies. For information on C.A.F.E. Iowa CAN visit www.cafeiowacan.org.
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Sample PSAs for Membership Drive
15 sec
Did you know that secondhand smoke is the 3rd leading preventable cause of death? C.A.F.E. (Name) wants to change this by providing communities the opportunity to be protected from secondhand smoke. To find out how you make a difference in your community, contact C.A.F.E. (Name) at ###-###-### and find out how to join today.
30 sec
C.A.F.E. (Name) urges everyone to avoid secondhand smoke. Every year at least 3,000 non-smokers die of lung cancer caused by secondhand smoke. Protect your family and your community by joining our efforts and becoming a member of C.A.F.E. (name). We need your help to give back local control to communities and help save the lives of those we love. Contact (C.A.F.E. NAME) today and find out how your membership can help save lives.
15 sec
Breathing someone else’s cigarette smoke – secondhand smoke – is very dangerous. Secondhand smoke is the 3rd leading preventable cause of death in the United States. Please join C.A.F.E. (name) and join the thousands of Iowans who agree that people should be protected from secondhand smoke. CALL or Contact Name at ##.###.####.
30 sec
Hi my name is ________ and I am a member of C.A.F.E. (NAME). Secondhand smoke claims the lives of 53,000 Americans every year, 500 of those are Iowans. Did you know that there is something you can do to change this, join C.A.F.E. Name. Become a member and help change the course of history in Iowa by restoring the opportunity for cities and local government to have a smoke free ordinance in their community. Call ###-###-#### now and join today.
- Mail the brochure with a letter to all physicians, dentists, and other healthcare professionals in your area asking them to become a C.A.F.E. member.
- Send an email or letter with a membership card or brochure to all local tobacco coalition members or petition signors. Ask them to join the statewide effort and become members.
- Host a booth at local events including the County Fair, Heart Walk, ACS Relay, Lung Walk, Pancake Breakfast, Farmer’s Market, Hospital Cafeteria, Corporate companies that support your initiative, Art Fair, or other events happening in your community. Invite people to learn about what you are doing locally. Ask them to become members and volunteer.
- Host “Dress Down” days at workplaces in your community. Ask employees to make a donation and become members in exchange for wearing jeans to work on a specific day.
- Make presentations about your local activities and efforts and how they tie into the statewide effort at civic groups meetings, board meetings, (PTO’s, Lions, Rotary, Jaycees, County Medical Society, etc.) Ask their members to join.
- Insert the CAFÉ membership card or the brochure in your local Dining Guide.
- Mail or deliver a request to local smokefree restaurants asking them and their employees to become members.
- Send a note with a membership card to everyone on your holiday card list and in your address book and ask them to become members. Ask all your coalition members to do the same.
- Ask local grocers and smokefree restaurants if you can set up a booth during business hours and handout CAFE IOWA CAN brochures. Ask if they are willing to provide incentives for their patrons who make a donation. (ie. A free ice cream cone, etc.)
- Ask healthcare systems to display the membership brochure in their offices. Display at libraries, welcome centers, student centers, etc.
- Encourage all coalition members to each get 10 new members to donate.
- Ask your JEL youth to sign up and get 5 of their family and friends to join as well.
- Host a contest between coalition members and/or JEL youth to see who can get the most donations in a week. Have a prize for the top winner(s). Ask a Smokefree restaurant to donate a gift certificate or get something donated from coalition members.